This is a senior course in applied learning. You will learn the skill set required to create and plan an event and you will develop an event business plan for a real client. The expectations for your motivation and performance are high as this course is a well recognized brand in the province. Working in a team, you will have the opportunity to create a business plan for a full event. The course encompasses the skill sets of: Idea Generation, Mind's Eye Modelling; Consumer Targeting and Segmentation; External Environmental Analysis; Internal Environmental Analysis; Goal Setting; Positioning; Integrated Marketing Communications and Sales Strategy and Content; Risk Management Planning; Operations Planning and Financial Planning.
You will be required to work in team and collaborate effectively and communicate with your team members regularly.
You will be required to work in team and collaborate effectively and communicate with your team members regularly.
- Instructor: Blair Baldwin
- Instructor: Drew Vincent