BUAD 293 is delivered live, online, as a combination of lectures and online workshops with activities where you will delve into the mindset of great entrepreneurs and learn to use the same tools used by many of the world’s most successful companies in their start-up entrepreneurial journeys. We’ll do this hands-on by working through the creation and presentation of your own business concept. Through this process, you will be introduced to a series of frameworks for thinking as an entrepreneur about your business idea and you will experiment with tools to develop and refine your ideas into a compelling business plan. You will pitch your plan to an audience of entrepreneurs and potential investors.

Don’t panic. This is much more fun than you might think. And it is the stuff of entrepreneurship.