This is a senior course in applied learning. You will learn the skill set required to create and plan an event and you will develop an event business plan for a real client. The expectations for your motivation and performance are high as this course is a well recognized brand in the province and we have a strong supply of clients wanting our students to create event business plans. The course encompasses the skill sets of: Idea Generation, Mind's Eye Modelling; Consumer Targeting and Segmentation; External Environmental Analysis; Internal Environmental Analysis; Goal Setting; Positioning; Integrated Marketing Communications and Sales Strategy and Content; Risk Management Planning; Operations Planning and Financial Planning.
You will be required to work in team and collaborate effectively and communicate with your client regularly.